Communities have a unique opportunity to come together and offer support through a donation drive. Donation drives have traditionally been run in person, with collection boxes placed in popular community spots like libraries, shopping malls, or busy supermarkets. Donation drives typically focus on key items like food, school supplies, household goods, and hygiene supplies.
By leveraging new technology options, it is much easier to run donation drives year-round. WIth minimal effort and streamlined processes, you can engage your in-kind donors more regularly and make it easier for them to engage and provide gods you actually need.
Year-Round Donation Drive Ideas for Your Clients
When you are trying to organize a donation drive year-round, it can be difficult to run one after the next. The traditional collection drives with distributed collection boxes are a lot of work to coordinate and manage. With online drives, you can set up donation drives quickly and get the word out easily, engaging more donors in the process.
Below, you will find some innovative ways in which you can implement a donation drive in your own community and engage with donors in person and online.
There’s a Story to Share in Every Book
March is National Reading Month.One of the best gifts you can give a student is a book to expand their world and mind. Many children do not have access to books easily, and school libraries are often looking to bolster their collections..
Running a donation drive for books is an excellent idea for March. It is common for book drives these days to target specific types of books – for example, diverse books with under-represented minorities, social/emotional themes, and STEM.
Spring Cleaning is In
Spring cleaning is an annual tradition for many people looking to freshen up their homes for the spring and summer months. Many cleaning materials and supplies can be expensive, especially when you’re on a tight budget, so this is a great time to roll up the sleeves and start a donation drive for cleaning supplies.
Commonly requested items include general cleaners, dish soap, disinfectant wipes, paper towels, laundry detergent, and trash bags. Anything you use in your own home can help clients transition to a new home or otherwise get a fresh new start. .
Mother’s Day Special
Being a mother is incredibly tough work and requires a lot of tenacity, strength, and patience. Around Mother’s Day, hold a donation drive centered around mothers and what they might need to take care of themselves, such as nice hygiene products, like shampoo, perfume, or makeup. You might also request that local salons donate a few vouchers so that women can have their hair done or a relaxing day off.
A related idea is to run a baby drive to support new mothers, this can include things like diapers, milk formulas, and toys. Most shelters and nonprofits that serve moms are always in need of diapers, wipes, and related items.
Getting Back to School is Cool
The return to school can be a stressful time for many families as it requires investing in new backpacks and school supplies. Moreover, the cost of backpacks and school supplies keeps going up every year. Holding a donation drive for supplies like crayons, notebooks, binders, pencils , and markers is a great way to support both students and the teachers who want to stock up their classrooms. Backpacks are also important for going back to school – with backpacks, keep in mind that quality matters!
There’s Giving on Thanksgiving
Thanksgiving is not just about our families, it is about the entire community. Lean into the season of giving and being charitable and encourage donating during this time of year.
Food insecurity is a major problem throughout most communities, with over 10% of Americans struggling to feed themselves or their families. A food drive is a perfect way to celebrate the true meaning of Thanksgiving, which is to not only be grateful but to help those around us.
The Holiday is the Season of Giving
During the season of giving, there are so many ways to engage your donors and supporters! You can choose to run an adopt a family (or person) program, or a toy drive. Many organizations run both to give donors a range of options during the holiday season.
Keep in mind that many people love the more personalized style of giving through the adopt-a-family program – and knowing exactly what type of toys or special items to pick up for the family to make their holidays special.
Work with a Trusted Company to Help Your Local Community
When you are organizing and running a donation drive, it is essential that you partner with a trusted and reliable company that puts your donation drive and community first.
Take a look at Roonga’s many services which include an adopt a family platform, online collection drives, and direct bulk purchasing services. Roonga is designed to make your donation drive more effective by streamlining the process online and keeping everything clear and organized. Run an online donation drive on its own, or with your standard offline drive.